Privacy Policy
Effective Date: November 2, 2026
This policy describes how we ("we," "us," or "our") collect, process, use and share information about you.
This Privacy Policy applies to this website, including its quizzes, sketches and readings, and to our marketing and advertising campaigns on all platforms (collectively, the "Services"). Capitalized terms not defined here have the meanings given in our Terms of Use.
By accessing or using our Services, you agree to the use of your information in accordance with this Privacy Policy. If you have any concerns about providing information to us or using it as described in this Privacy Policy, you should not use our Services.
1. Personal information we collect
The data we collect depends on the context of your interactions with us and the features you use. It can include:
- information you provide: your birth date, your answers to quiz questions, your email address, and any messages you send us through the Contact Us page;
- information collected automatically: browser type and version, operating system, device model, IP address, Internet service provider, language, time zone, approximate location derived from your IP address, pages viewed, session start and stop time, referring URL and campaign parameters (such as UTM tags);
- information from cookies and similar technologies, which we and our analytics and advertising partners use to measure how the Services are used and how our advertising performs. You can control cookies through your browser settings.
2. Purposes for processing of your personal data
We collect and use your personal data for the following purposes:
- to create your sketch and reading and to show them to you;
- to send you your results and, with your consent, reading updates and love insights;
- to operate, improve and optimize our Services;
- to understand our users and their preferences and improve their experience;
- to measure interest in our Services and the performance of our advertising;
- to respond to your comments and inquiries and provide customer support;
- to prevent potentially prohibited or illegal activities and protect our users;
- to ensure internal quality control;
- to comply with laws that apply to us, to prevent fraud, to ensure compliance with our Terms of Use or where necessary to defend, exercise or establish our legal rights; and
- as otherwise expressly set out in this Privacy Policy or as required by law.
3. How we may disclose your information
We do not sell your personal information. We may share information about you as follows or as otherwise described in this Privacy Policy:
- with service providers who help us operate the Services, such as hosting, analytics and advertising providers, under confidentiality and data-processing obligations;
- in response to a request for information if we believe disclosure is in accordance with any applicable legal requirement;
- if we believe your actions are inconsistent with our Terms of Use, or to protect the rights, property and safety of us or others;
- in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
- with your consent or at your direction.
We also may share aggregated or otherwise anonymised information, which cannot reasonably be used to identify you.
4. Age limitation
Our Services are intended for adults aged 18 and older, and we do not knowingly collect any personal information from anyone under 18. If you believe that we might have any personal information from or about a child, please contact us via the Contact Us page. If we learn that we have collected personal information from a child, we will delete that information as quickly as possible.
5. Data retention
We retain your personal information collected as described in this Privacy Policy for as long as needed to provide you the Services or we have a legitimate business reason to do so.
When we no longer have an ongoing legitimate business reason to process your personal information, we will delete it.
6. Quiz answers and birth details
Your birth date and quiz answers are used solely to create your sketch and reading. We will not use them in any other way and will not share them with third parties.
Your answers are kept in your browser only for as long as you take the quiz and are discarded once you leave or reload the page. We do not keep a profile of your answers.
7. Your rights
Depending on where you live, you may have some or all of the following rights. To exercise any of them, contact us via the Contact Us page; we may need to verify your identity before fulfilling a request.
- Obtain a copy of your data — "right of access": you can request a copy of the personal data we hold about you.
- Correct your data — "right to rectification": you can ask us to correct your data when it is inaccurate or incomplete.
- Give and withdraw your consent — "right to object and withdraw your consent": you can withdraw your consent or object to receiving emails or to the personalisation of advertisements at any time, including by using the unsubscribe link in our emails, your browser settings, or the "Limit Ad Tracking" and "Opt out of Ads Personalisation" settings on your device.
- Delete your data — "right to erasure (right to be forgotten)": you can ask us to delete your personal data.
- Limit the use of your data — "right to restriction of processing": you can ask us to stop using your data, or not to delete it, while we process your request.
If you feel that your rights have not been respected after contacting us, you have the right to make a complaint to the regulatory authority in your country.
8. Contact us
You may contact us via the Contact Us page or by email at fireeliteteam@gmail.com for further information.